Have you ever been in a situation where you search high and low for that perfect nail shade to go with your perfect dress? ‘Tini Beauty founder Michelle Toma Olson was in that very predicament when she couldn’t find a shade to match her wedding dress. Instead of getting frustrated, she mixed her own and thus the idea behind Nailtini was born. Since its 2003 launch, the “cocktailing” concept (beauty industry practice of combining multiple products to achieve customized results) has grown into a full range of affordable cosmetics. Nailtini offers a unique cocktail collection for “The Lacquer Cabinet” – a subscription based service that sends premium 5-free formula polish, along with empty mini bottles that allow you to create your own custom polish to keep. You don’t have to lock into a regular subscription, a single month is $25, a 6-month subscription is $23/month and a 12-month subscription is $20/month, they also offer free shipping – we love that!!
If mixing your own isn’t your style you can always try INNI’s fully customized nail wraps. Snap a picture or create your own design, send it in, and wait for them to arrive. Or alternatively they do have over a million designs to choose from if you get stuck in a creative rut. INNI nail stickers last for up to 14 days and don’t peel or chip even in water or hot temperatures. The durable and flexible vinyl is stretched over the nail and easily removed by peeling off – so no more toxic fumes!
Pretty Please Polishes is one of our favorites, not just because the consistency of the polish is rich and easy to apply but also because you can choose from over 25 shades and name your polish to give it a personal feel. At a price point of $10 a bottle, this polish is a beautiful and affordable personalized gift option. We also love that the founder Sara Ricken came up with the idea after she wanted to customize a nail polish as a special gift to her Mother but couldn’t find her favorite shade. Nothing like a daughters love for her mother to ignite a business idea.
A great international contender in the customized nail polish scene is NAILS INC, a London based luxury nail line that has the latest fashion designs at the heart of their color range. Their customized polishes “Couture” allow you to choose a color, add a cap of your choice, name your shade and personalize your own luxurious gift box. They retail for $20 a polish but are definitely a step above in style and worth the extra investment for that special someone.
